Women In Web’s Weekly Round-Up



Hello there! Welcome to our weekly round-up, and what has been happening in Women in Web this week.

We caught up with Allison Dorst, founder of Pinks and Greens. Allison started the business having identified a gap in the market for stylish women’s golfing clothes and, just two months after giving birth to her first child!

In a guest post for Women In Web, Boris Wertz, a founding partner of Version One Ventures shares his thoughts on the rise of VC backed female founders and the future of the market.

This Thursday’s career development question was about getting you prepared for 5 potentially tricky situations you could encounter in an interview.

Other stories that have caught our eye this week include…

A video of Arianna Huffington discussing meditation, balance and the importance of sleep

Army to review female close combat roles

Teenager unleashes computer power for cancer diagnosis

Why we need more women in sport

Women In Web Weekly Round-Up


Happy Weekend! Refresh and recharge this weekend, but also be up to date with our weekly round-up!

We featured two great Q&As this week. The first, from Broadcast Ready Editor Kerry Hopkins profiles her time at the BBC and ITV and tells us about Broadcast Ready’s mission to get more women on the news. Check it out here!

We also have a fantastic guest post from Theresa Zagnoli who provides her top tips for asking for a raise. If you’re thinking about asking your boss for a raise you do not want to miss this post!

Do you have a story that you’d like to share with us? Get in touch and your story could be featured on Women In Web!

Other stories that have caught our eye this week include…

The Women of the Time 100 list

The Thrive conference-highlights and further information

EMILY’s List gives Stacy Abrams the first Gabrielle Giffords Rising Star Award 

The #thrive video with Arianna Huffington and Mika Brzezinski that you don’t want to miss!

We’d also like to say a BIG CONGRATULATIONS to the amazing Tina Cassidy who completed her first Boston Marathon this week! Tina was running in a team in memory of Martin Richards who tragically lost his life in the Boston Marathon bombing last year. You’re such an inspiration!

Women in Weekly round up


This week’s round up has articles on women who have had more than one career- which provides some well placed advice if you are thinking of starting your own business! There’s also some interesting thoughts on the impact of our current culture on women.

If you are thinking of starting your own business in the near future Natalie Ekberg, Founder of Live Better coaching shares her top ten tips. Not only are they very practical, she also encourages you to think about how you can develop relevant skills and experiences in your current role. Read the tips here.

Arianna Huffington’s new book, The Third Metric had me nodding in total agreement when she likened the current culture that defines success by two metrics- money and power. I’m particularly attracted to the idea of placing such importance on wellbeing, wisdom, and most importantly to me, giving back. Read Laura’s thoughts on her book here.

Our Q&A this week is with Antoinette van Heugten, a former international trial lawyer and mother of two autistic children. Van Heugten’s first novel, Saving Max, was widely acclaimed and is a USA Today bestseller. The story follows a single mother whose teenage son has Asperger’s syndrome and becomes the primary suspect in a gruesome murder case. The book is based on her real-life experience raising autistic children. Have a read of Van Heugten’s Q&A here.

This week’s question from Co-Founder Ena is: “We were wondering, in two or three years from now, where would you like to be professionally? Have you thought about what would you need to achieve now to accomplish this? Share your thoughts with us via Facebook and Twitter.

Other articles than caught our attention this week include:

Six things shy people can teach us about success 

Meet Roma Agrawal: Structural engineer who helped design The Shard

Push To Boost Number Of Women In Boardrooms

Have you voted yet for the digital awards? 

Sheryl Sandberg speaks to a new generation of women in ‘Lean In: For Graduates

Redefine success and change your life with the Third Metric

I’ve been interested in Arianna Huffington’s Third Metric concept for several months now, and the more I’ve read about it, the more I am resigned to the fact that I need to change my life.

In Huffington’s new book, ‘Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being Wisdom and Wonder,’ she talks about the current culture that many of us are experiencing. It’s one of burnout and exhaustion, where success is defined by two metrics- money and power. Huffington likens it two a two legged stool which will sooner or later break and cause damage. To change our attitude on how to measure success, Huffington introduces us to the ‘third metric’- one of wellbeing, wisdom, wonder and giving back, and one which will allow us to take care and invest in human capital. Huffington experienced an ‘ah ha’ moment to realize that she needed to change, and for her, it was collapsing from exhaustion.

Many great leaders tap into their wisdom and creativity, and that requires redefining success through the third metric. Huffington states that we are in a constant ‘fight or flight’ mode, and this observation has led her to name the gazelle as her new role model because they know how to graze after trouble and switch off.

Huffington believes that burnout is the disease of civilization, and that women have to lead the way out of it. So how can we make adjustments in our lives to avoid burnout? Huffington herself suggests making your bedroom a technology free zone. Charge your smartphones and iPads in a separate room to reduce the risk of checking them before bedtime or if you wake up during the night. It is imperative to have uninterrupted, renewal time!

Whilst technology is fantastic and has certainly changed my life, I agree with Huffington when she says hyperconnectivity is the snake in the technological garden of Eden. We must learn to disconnect from technology to connect with ourselves, as the culture of burnout will not build a culture of creativity. Being ‘on’ all the time will not help, and we need to go on a digital detox, and use sleep as an enhancement and advancement tool for our health and wellbeing. From my own experience, I have found that when I have less sleep I am not at my best, and I struggle to complete tasks to the best of my ability. Sleep is so important, and it’s one of the main messages that I am taking away from this fantastic book.

I think that we have all experienced the panic of time famine when we feel like we are running out of time. Huffington affirms that it is okay to complete a project by dropping it, particularly deciding what you are going to put your energy into. It’s important to do things with clarity, and often, the worst things in your life open doors to the best things. I think we can all think of several examples of when this has happened, and life only really makes sense when you look back. Huffington shares a fantastic quote by Rumi in the book- “Live life like everything is rigged in your favour.” Don’t be a victim and make sure that you are in control of your attitude- you are bigger than what happens to you.

It’s important to define success by what’s important to us- it is your own life and no-one else’s. I’m a supporter and advocate of Sheryl Sandberg’s Lean In movement, but I have also recognized that we need to lean back to recharge, and then lean in again.  A career is not climbing a ladder- it’s about a dance and creating as many opportunities as possible. Above all, we need to ‘restore connection,’ and find our own individual place of wisdom, strength and real connection to change our lives and change the world.

Women In Web Weekly Round-Up


It’s been another action packed week at Women In Web!

On Tuesday, we published our fascinating Q&A with Carladenise Edwards, Chieft Strategy Officer at Alameda Health System. Carladenise provided her insight into working in the healthcare industry, and how President Obama’s Affordable Care Act is impacting upon the sector.

We also had a special guest post from Louise Czekaj, a social media professional in the financial services in South Wales about how she shared her passion with 200 people! She is, of course, talking about the fab Ignite events that take place in Cardiff- it’s the perfect place to conquer your fear of public speaking! Click here to read Louise’s inspiring and funny piece.

We also spoke to Womenalia’s, Christina Chaplin. Christina is the USA Development Director, and one of WIW’s advocates. She left the USA to work in Spain and has never looked back! Check out her Q&A here.

This week’s question from Ena is: “Have you ever predetermined the time you wanted to stay in a role or a job? In other words, have you planned an exit strategy?” Let us know your answer on Twitter or Facebook.

Other stories that have caught our eye this week include…

The launch of Arianna Huffington’s life-changing book Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom and Wonder. It’s one book you don’t want to miss!

Will Sheryl Sandberg run for President? If she does, she’ll need to ‘lean out’ of Facebook.

Our co-founder Laura, spoke to Selina Tobaccowala, President and CTO of SurveyMonkey for a Women in Business Q&A.

Take part in Chwarae Teg’s #mumentous Mother’s Day campaign by tweeting 5 words and the hastag #mumentous to share something great that your Mum has achieved!

Women in Business: Carladenise Edwards, Chief Strategy Officer, Alameda Health System

Carladenise Edwards

Carladenise Edwards

Tell us about your journey to where you are today.

I have always been drawn to public health. As a child, I professed to my family that I wanted to be either the U.S. Secretary of Health or the U.S. Surgeon General. I went to the University of Pennsylvania with every intention of going to medical school, but I quickly realized I did not like the physical sciences. I preferred the social sciences, so I switched my major and spent years trying to figure out how to marry my interest in health and wellness with my desire to use my leadership skills. Each professional opportunity has prepared me for the next and I honestly believe that my current role as the Chief Strategy Officer for Alameda Health System was created just for me.

How has your life experience made you the leader you are today?

I inherited the gene for service from my parents. Watching them serve in leadership roles and seeing how they empowered others, supported the personal and professional development of their teams, and how people loved and respected them always made me proud. My father is a retired Marine Corps Officer and he not only studied leadership, but he had the opportunity to teach leadership at the U.S. Naval Academy and other places. My mother was, and still is, a public servant. She worked in public schools, government, and for non-profit community based organizations. I grew up wanting to emulate my parents and other African-American leaders about whom my parents raved. Anytime a Black person would accomplish something, my entire family would celebrate –the first Black person to do this or to do that was always cause for celebration. I wasn’t sure if I was going to be the first to do something, but I knew I wanted to do something that would make my parents and community proud.

What have you learned from your challenges and successes?

The greatest lesson I’ve learned is that the worst events imaginable, such as the death of a loved one or the diagnosis of a life-threatening illness, can be blessings in disguise. For example, I relocated my family from the East coast to the West coast for a dream job and within 14 months the dream job went away. As the primary breadwinner for my family, a seasoned professional, and a dreamer, this was a very low moment in my life, but since that time I have been able to look back and say “Wow…had I not moved to California I wouldn’t have my current job and my kids wouldn’t have had the incredibly diverse life experiences they have had.” In the end, you have to be mindful that everything happens for a reason. We may not know why things happen, but challenges can lead to a greater good and clearer understanding of our purpose.

What have the highlights and challenges been during your tenure at Alameda Health System?

My biggest challenges are trying to keep up with the fast moving health care environment and simply not having enough hours in the day. Health care systems are experiencing significant growing pains. We are adapting to new technologies aimed at improving the patient experience. We are preparing for huge shifts in the payment structure and wondering how we will get paid to deliver care to the neediest and most vulnerable in our community. We are in a race to improve quality and increase accountability or transparency, so that patients select us as their health care provider when they are sick and when they are well. All of this change makes for a very busy day for the Chief Strategy Officer. The highlight has been the incredible people with whom I work at AHS. People choose to work for our public health system because they believe in our mission of Caring, Healing, Teaching, Serving All. It is such a pleasure to work with the doctors, nurses, support staff, executives, and volunteers at AHS who share the same goals and values that I have embraced throughout my professional career. I absolutely love it.

What changes has Alameda Health System implemented with the introduction of the Affordable Care Act?

The most significant change has been our approach to marketing and communications. Very few public health systems or hospitals have invested money in advertising or building their brand. AHS launched a brand and commercial marketing campaign in October to align with the rollout of Covered California, the new health care marketplace. We are airing television and radio commercials. We have highway billboards and bus backs, as well a social media strategy. All of this is new to us and to our peers. But we felt it was important that we let the community know we are open for business and that we have a lot to offer. We are tracking our community image using a national survey tool and continuing to establish our value proposition, so as people select their health plans they remember to choose us as their primary care home. We also have built a new business development unit. We have a team of business analysts who are helping us define our strategy and explore new business opportunities that we can use to re-invest revenues back into our mission. This work is very exciting and fits nicely with my background.

What advice can you offer those seeking a career in the healthcare industry?

You don’t have to be a physician or a nurse in order to have a career in healthcare. There are so many opportunities. It is wonderful when medical professionals are able to work on both sides of the aisle – clinical and operations, but it is not a requirement. It is important to be patient centered, a problem solver, and an advocate with experience managing complex systems and people.

How do you maintain a work/life balance?

I have always struggled with this. I love my family and often tell people I am a full-time mom who works to support my family, but honestly I spend far more hours at work than I do at home during the week. I reserve the weekends for the family. From Friday night to early Monday morning is mommy time. I do my best not to break my weekend commitments to my husband and our kids.

What do you think is the biggest issue for women in the workplace?

I fully agree with Sheryl Sandberg in regard to the need for women to Lean In. She told several stories in that book that resonated with me. My favorite was about the parking space. The same thing happened to me. I never thought to ask for a parking space and was shocked when I realized all of my peers had one and had actually negotiated either the space or payment for the space before accepting the job. It never occurred to me to do that. I was always just so happy to get a job offer. I feel women need to assert themselves and make sure that we help promote a work environment that meets the needs of women executives or leaders, as opposed to trying to maintain or replicate a male-dominated cultural paradigm. Many of Sheryl’s critics missed this point in their reviews: As more women become leaders, our capacity to ensure the work environment reflects the strengths and talents of women increases as well.

How has mentorship made a difference in your professional and personal life?

The two most influential mentors in my life are women who gave me the opportunity to serve in roles for which, on paper, I did not appear to be the best candidate. Their confidence in my ability inspired them to take a risk. Zoila Airall gave me my first job at the University of Pennsylvania and Rhonda Medows introduced me to state level health care service. I am so grateful to them both. I try to honor them by paying it forward: I do my best to create opportunities for others to learn not just from me, but from my network of peers who have the time and desire to do the same.

Which other female leaders do you admire and why?

At the risk of forgetting someone: Juanita Armbrister, my mother; Ursula Burns, CEO of Xerox; First Lady Michelle Obama; Zora Neale Hurston, anthropologist; Arianna Huffington; Oprah Winfrey; and Madeleine Albright. To me, these women represent entrepreneurship and innovation. They have all succeeded by following their passion and their dreams. Each has demonstrated a commitment to service and diplomacy. I don’t know any of them personally, other than my mom, but I am thrilled to have this opportunity to publicly thank them for their leadership.

What is one word that sums up where you have got to today?


Chief Strategy Officer Carladenise A. Edwards, Ph.D. leads strategy development and execution at Alameda Health System to position the health system for long-term success.

An expert in health policy, public and private health services, managed care programs and health information technology, Dr. Edwards has experience as an administrator, educator, researcher, and as a policy and business analyst.

Dr. Edwards came to AHS from a successful consulting practice providing strategy and business development services to health care provider groups, health plans, technology companies, community-based organizations and state and federal government agencies.

Prior to her consulting work, Dr. Edwards was President and Chief Executive Officer of Cal eConnect, Inc., a non-profit public benefit corporation created to serve as the state governance entity for electronic Health Information Exchange in California. In that role, she created the organization and developed its programs and structure from the ground up.

Dr. Edwards served as the Interim Commissioner of the Georgia Department of Community Health as well as Chief of Staff and State Health Information Technology Coordinator. In the early 2000s, she served as a Presidential Management Intern for the U.S. Department of Health and Human Services and later a Medicaid administrator in Florida’s Agency for Health Care Administration.

Dr. Edwards is the recipient of many accolades including Modern Healthcare Magazine’s “Up and Comers Award” for individuals who demonstrate significant promise and influence in the field of health care.

A sought-after speaker, Dr. Edwards has lectured nationally and internationally at academic and business conferences and universities on topics ranging from change management to health information systems and strategic planning and business development. She has also published numerous articles in business, professional and trade journals.